Top features of a Customer Data platform

 

A Customer Data Platform is one of the most powerful business marketing tools. These systems are built to not only collect data but also seamlessly integrate the information collected across various sources to deliver personalized campaigns for customers and prospective customers all through the sales funnel. Here is a summary of the top features of a customer data platform.

 

Data collection: the basic purpose of every customer data management platform is the collection of Data. Data from both offline and online sources like mobile apps, landing pages, websites, social media platforms, CRMS and so on are retrieved and stored for use for future ads and campaigns. Typically, this includes Identity data like name, address as well as demographic and social information. Other forms of data commonly collected by customer data platforms are Descriptive and behavioral data.

 

Unification of customer profiles: In a data management system, data from various sources are analyzed, stored, and unified to create a single complete profile for every customer. This will aid the creation of a unique persona for each individual. The aim at the end of the day is to create a complete story for each person based on their likes and interest from the data points retrieved. This story can then be used subsequently in your marketing efforts.

 

Data Segmentation for effective campaigns: while customer data are best utilized as customized and personalized information, campaigns are channel-based. This means they should be grouped too.

A customer data platform in addition to being able to unify data based on individual profiles must also be able to segment customers into groups that can be conveniently targeted collectively. By learning individual behavior, a CDP will create groups of users with similar interests and habits so that you can effectively target them using channels like Facebook, Google Ads, Instagram and so on. 

 

Conclusion

 

A customer data platform collects real-time date from various touchpoints and structures them to create both individual and centralized or segmented customer profiles. Hence, choosing the right Customer Data Platform is vital for the success of your marketing efforts.