Email signatures are the automated blocks, usually of text, at the ends of messages: they tend to contain a name, email address, further contact information and so on. They enforce consistency and are quite common in this day and age and can be notably beneficial when designed and used effectively. For one, they should be individual and even visually pleasing: a good layout can make you or your business seem more professional. Secondly, the information included should be practical and limited lengthwise; there should not be an essay at the end of all your emails.

How can email signatures be managed?

There are a multitude of options when it comes to email signature management. You can follow Gmail or Outlook support instructions for a better understanding and step-by-step guides, however there are third-party platforms that can offer more variety, control and further tools to get the most out of email signatures. One such platform is Xink.io.

What is Xink?

Launched in 2013, the Xink platform for email signature management is a tool for managing email signatures and email signature marketing campaigns. It has shifted from an IT focus to working mainly with marketing and communications departments.

Xink allows for email signature design, assignment, syncing and updating for all the employees of a business. Each employee must simply download the application onto their device. It offers competitive pricing for its two available subscriptions: Xink Brand and Xink Campaign. There are free trials and instructional videos on the website.

Since email signatures are multifunctional, the Xink platform additionally facilitates targeted marketing campaigns. Data from the campaigns is gathered by Xink and can be viewed to study progress and make any necessary alterations. You can set up your campaigns with specific settings and Xink can help you catch the attention of your audience with such elements as clickable banners below contact details.

Time to communicate and build connections!